|[Datacenter Image, courtsy ARS Technica]|
We've already seen consumer technology companies like Apple and Samsung become more vertically integrated in the last few years—Apple designs its own phones and tablets, the chips that go in them, and the architecture that goes into the chips, for example. Just as Apple's software benefits from tight integration with Apple's hardware, Google is reportedly eyeing chip design as a way to "better manage the interactions between hardware and software."
|[Sun Microsystems Logo]|
|[Sun Ray Terminal]|